Digital presence abroad, with brand control.
Structuring entry into international marketplaces — when the digital channel makes sense — handling listing, content, pricing, and logistics integration without overlapping the existing physical channel.
What this work is for.
Evaluate if a marketplace is the right channel for the product and market, choose suitable platforms, and manage entry with a clear pricing and content policy. We do not recommend opening a store on every existing platform — the choice depends on the product, the consumer, and the real cost of operation.
Who this module fits.
Brands with products tested in B2C
Brands with a history of direct sales in Brazil and products suitable for digital purchase.
Companies that already sell B2B
Brands that want to complement the traditional channel with a controlled digital presence.
Niche brands with clear IP
Products with relevant differentiation — commodities disputed on price rarely survive.
What the company receives.
Each deliverable is an objective artifact. None is a disguised sales pitch.
- 01
Digital aptitude analysis
Product fit for online purchase in the target market, logistics cost per unit, and viability of pricing policy.
- 02
Platform selection
Recommendation of marketplaces by country, with pros, cons, account requirements, and real costs — including those we suggest not using.
- 03
Account setup and listing
Coordination of account creation, verification, listings, categorization, images, product sheet, and SEO of the product page.
- 04
Pricing policy and continuous operation
Pricing scale between marketplaces, physical channel, and own store, and definition of the operational model (own shipping, platform fulfillment, local 3PL).
How the work progresses.
- 01Stage
Aptitude
Assessment of product fit with marketplace in the target country.
- 02Stage
Selection
Choice of priority platforms and entry sequence.
- 03Stage
Setup
Account creation, listing, and optimized content.
- 04Stage
Logistics model
Definition of direct shipping from Brazil, use of platform fulfillment, or operation with local 3PL — depends on the category.
- 05Stage
Operation and review
Monitoring conversion, defense against third parties selling the same brand, price and content adjustments.
What we need from the client.
Internationalization work doesn't move forward without a few clear prerequisites. We prefer to point them out upfront.
- Requirement 01
IP protected in the country
Without a registered trademark, account protection and removal of unauthorized sellers are compromised.
- Requirement 02
Quality photos and technical specifications
The product page is the salesperson — generic material converts worse, regardless of price.
- Requirement 03
Decision on physical channel
It is necessary to decide how the marketplace coexists with the distributor and own store before entering.
What's reasonable to expect.
Structured digital presence where it makes sense, with consistent pricing and content. Volume depends on category, competition, seasonality, and the platform itself — no serious consultancy guarantees a minimum GMV.
We don't work with sales guarantees, absolute deadlines or minimum volumes. Any commercial proposal that does should be treated with caution.
Modules that usually come before or after.
Shall we talk about international marketplaces?
An initial screening call clarifies whether this module makes sense now, whether it fits in parts, or whether another piece of work should come first.