IM.05Consulting + Execution · Commercial Development

From plan to first order in the chosen market.

Building an international pipeline: identification of buyers, distributors, and channels, structured approach, negotiation, and follow-up until closing — with transparency about what JD manages and what requires company decision.

Objetivo

Para que serve este trabalho.

Transform entry strategy into a real pipeline. This is the stage where JD acts as the company's international commercial arm, with a clear methodology and defined ownership. It is not passive agency, and there is no promise of sale within a determined timeframe.

Perfil de empresa

Para quem este módulo faz sentido.

01

Brands with a defined strategy

Companies with a chosen priority market and established pricing, ready to prospect channels.

02

Internal teams without external prospecting

Strong commercial teams in Brazil that have never operated B2B prospecting outside the country.

03

Companies in the wrong channel

Brands serving low-alignment distributors and needing to reposition the channel.

Entregáveis

O que a empresa recebe.

Cada entregável é um artefato objetivo. Nenhum é apresentação de vendas disfarçada.

  • 01

    Commercial plan per market

    Ideal buyer persona, target universe, approach channels, and realistic contact and meeting goals.

  • 02

    Appropriate commercial materials

    Presentations, one-pagers, and technical data sheets in the language and format expected by the buyer in the target country.

  • 03

    Structured prospecting

    Approach, scheduling, and conducting technical and commercial meetings with potential partners.

  • 04

    Negotiation and closing

    Technical support during negotiation — contract, INCOTERMS, price, commercial conditions — until the formalization of the first order.

Etapas

Como o trabalho avança.

  1. 01Etapa

    Setup

    Alignment of goals, authority levels, materials, and responsibilities between JD and the client's internal team.

  2. 02Etapa

    Target Universe

    Mapping and qualification of potential buyers/distributors in the chosen market.

  3. 03Etapa

    Approach

    Structured contact, brand presentation, and scheduling of qualified conversations.

  4. 04Etapa

    Meetings and due diligence

    Technical conduct of meetings and collection of sufficient information for the client's decision.

  5. 05Etapa

    Negotiation and closing

    Support during negotiation and assistance until the first shipment.

Dependências

O que precisamos do cliente.

Trabalhos de internacionalização não avançam sem alguns pré-requisitos claros. Preferimos apontá-los antes.

  • Requisito 01

    Strategy and price ready

    Without a prioritized market and established price, prospecting lacks a basis for serious conversations with buyers.

  • Requisito 02

    Confirmed production capacity

    Gaining a client and failing to deliver is worse than not opening at all — the company needs to have the capacity for the order it seeks.

  • Requisito 03

    Agile commercial decision

    International buyers evaluate responses in days, not weeks — the company needs authority and availability to decide.

Resultado esperado

O que é razoável esperar.

A real international commercial funnel, with clear qualification, meeting, and proposal metrics. Closing depends on product, price, timing, and buyer's decision — no serious commercial development guarantees a sale.

Não trabalhamos com garantia de venda, prazo absoluto ou volume mínimo. Qualquer proposta comercial que fizer isso deve ser encarada com cautela.

Próximo passo

Vamos conversar sobre commercial development?

Uma conversa inicial de triagem esclarece se este módulo faz sentido agora, se cabe modular em partes ou se um outro trabalho vem antes.