IM.01Consulting · International Diagnosis

Before exporting, understand if exporting makes sense.

Technical assessment of the brand's, product's, and company's readiness to operate outside Brazil. It is an analytical work — not a promise of commercial results.

Objetivo

Para que serve este trabalho.

Map the brand's real starting point for internationalization: product maturity, production capacity, corporate structure, regulatory situation, and initial fit with foreign markets. The diagnosis does not recommend countries — it establishes whether the company meets the minimum conditions for an expansion thesis.

Perfil de empresa

Para quem este módulo faz sentido.

01

Companies that do not yet export

Brands mature in the domestic market considering a first international move, without defining market, channel, or model.

02

Companies that exported reactively

Have already received occasional orders from abroad and want to turn opportunity into a structured strategy.

03

Groups evaluating portfolio expansion

Brands with different products and the need to decide which line has the greatest aptitude for foreign markets.

Entregáveis

O que a empresa recebe.

Cada entregável é um artefato objetivo. Nenhum é apresentação de vendas disfarçada.

  • 01

    Readiness report

    Analysis by dimension: product, brand, operation, production capacity, tax situation, and necessary qualifications.

  • 02

    Aptitude matrix by line

    When there is more than one product, an objective comparison of which line has the lowest entry barrier and best cost/value equation abroad.

  • 03

    List of critical gaps

    What the company needs to resolve before initiating any international movement — registrations, adequacy, pricing, production capacity.

  • 04

    Recommendation of next steps

    Suggested sequence between market strategy, regulatory adequacy, and commercial development. No pressure to contract additional modules.

Etapas

Como o trabalho avança.

  1. 01Etapa

    Kickoff and data collection

    Session with leadership and structured collection of documents, commercial, and financial data.

  2. 02Etapa

    Internal analysis

    Evaluation of portfolio, production chain, tax structure, brand, and intellectual property.

  3. 03Etapa

    External cross-check

    Preliminary verification of barriers, regulatory requirements, and public market comparables.

  4. 04Etapa

    Consolidation

    Readiness report, aptitude matrix, and prioritized list of gaps.

  5. 05Etapa

    Executive presentation

    Feedback with leadership and discussion of next steps — without obligation for subsequent contracting.

Dependências

O que precisamos do cliente.

Trabalhos de internacionalização não avançam sem alguns pré-requisitos claros. Preferimos apontá-los antes.

  • Requisito 01

    Access to internal information

    Controlled access to financial, production, and commercial data so that the analysis reflects the company's reality.

  • Requisito 02

    Decision interlocutor

    A responsible person with authority to answer for product, operation, and commercial aspects during the diagnosis period.

  • Requisito 03

    Basic documentation

    Articles of association, current registrations, product technical data sheets, and sales history if available.

Resultado esperado

O que é razoável esperar.

An honest portrait of the company's current stage to operate outside Brazil. In some cases, the diagnosis concludes that the company is not ready and points out the path to maturity before any external investment.

Não trabalhamos com garantia de venda, prazo absoluto ou volume mínimo. Qualquer proposta comercial que fizer isso deve ser encarada com cautela.

Próximo passo

Vamos conversar sobre international diagnosis?

Uma conversa inicial de triagem esclarece se este módulo faz sentido agora, se cabe modular em partes ou se um outro trabalho vem antes.