JD Trade.
IM.03Consulting · Pricing

built up to the final consumer. Pricing modeling from factory to shelf in the destination market, including Incoterms, taxes, logistics, channel, exchange rate, and margin — so that the product supports the chosen channel structure.

Model international pricing

See deliverables→Build an international pricing structure consistent with the channel and destination country. It is common for brands to export with apparent margin and arrive without competitiveness at the point of sale — the work prevents this before closing a client or distributor. ↓
Objetivo

Para que serve este trabalho.

Brands starting export

Perfil de empresa

Para quem este módulo faz sentido.

01

Companies that only have factory prices in Reais and need to understand the final price in each channel and country.

Companies with tight margins

02

Brands exporting with difficulty sustaining operations — usually due to poorly formed prices, not bad products.

Groups with multiple channels

03

Companies that operate with distributors, marketplaces, and their own stores simultaneously and need consistency across channels.

Pricing model per Incoterm

Entregáveis

O que a empresa recebe.

Cada entregável é um artefato objetivo. Nenhum é apresentação de vendas disfarçada.

  • 01

    EXW, FOB, CFR, CIF, DAP, DDP calculation with explicit assumptions — allows negotiation with the buyer in any model.

    Cost structure to the shelf

  • 02

    Estrutura de custo até o shelf

    Factory → shipment → destination → channel → retail, with each tax, logistics, and commercial component isolated.

  • 03

    Exchange rate sensitivity and volume

    Impact of exchange rate variation and volume/scale change on the final margin.

  • 04

    Price policy per channel

    Minimum ranges per channel, discount policy, and margin protection among distributor, marketplace, and direct store.

Etapas

Como o trabalho avança.

  1. 01Etapa

    Origin costing

    Actual factory cost, including recoverable and non-recoverable taxes.

  2. 02Etapa

    Logistics layer

    International freight, insurance, warehousing, and domestic legs at destination.

  3. 03Etapa

    Destination tax layer

    Import tariff, local taxes, customs fees, and possible applicable preferential regimes.

  4. 04Etapa

    Commercial layer

    Channel margins, promotion, returns, warranty, and handling cost.

  5. 05Etapa

    Consolidation and policy

    Model finalization, sensitivity, and price policy per channel.

Dependências

O que precisamos do cliente.

Trabalhos de internacionalização não avançam sem alguns pré-requisitos claros. Preferimos apontá-los antes.

  • Requisito 01

    Reliable internal costing

    Without an accurately determined factory cost, the model inherits the error. Where necessary, we review the basis with the company's controller.

  • Requisito 02

    Definition of channel and target Incoterm

    It is necessary to know, even if preliminarily, whether the scenario is sales to a distributor, marketplace, or own operation.

  • Requisito 03

    Real destination information

    Taxation and channel behavior depend on the specific country — we do not work with generics.

Resultado esperado

O que é razoável esperar.

A price structure that supports the chosen international operation without relying on assumptions. There is no promise that the price will be competitive — the work reveals if it is, and what to adjust if it is not.

Não trabalhamos com garantia de venda, prazo absoluto ou volume mínimo. Qualquer proposta comercial que fizer isso deve ser encarada com cautela.

Relacionados

Módulos que costumam vir antes ou depois.

Próximo passo

Vamos conversar sobre international pricing?

Uma conversa inicial de triagem esclarece se este módulo faz sentido agora, se cabe modular em partes ou se um outro trabalho vem antes.

See deliverables→Voltar à visão geral ←