Digital presence abroad, with brand control.
Structuring entry into international marketplaces — when the digital channel makes sense — handling listing, content, pricing, and logistics integration without overlapping the existing physical channel.
Para que serve este trabalho.
Evaluate if a marketplace is the right channel for the product and market, choose suitable platforms, and manage entry with a clear pricing and content policy. We do not recommend opening a store on every existing platform — the choice depends on the product, the consumer, and the real cost of operation.
Para quem este módulo faz sentido.
Brands with products tested in B2C
Brands with a history of direct sales in Brazil and products suitable for digital purchase.
Companies that already sell B2B
Brands that want to complement the traditional channel with a controlled digital presence.
Niche brands with clear IP
Products with relevant differentiation — commodities disputed on price rarely survive.
O que a empresa recebe.
Cada entregável é um artefato objetivo. Nenhum é apresentação de vendas disfarçada.
- 01
Digital aptitude analysis
Product fit for online purchase in the target market, logistics cost per unit, and viability of pricing policy.
- 02
Platform selection
Recommendation of marketplaces by country, with pros, cons, account requirements, and real costs — including those we suggest not using.
- 03
Account setup and listing
Coordination of account creation, verification, listings, categorization, images, product sheet, and SEO of the product page.
- 04
Pricing policy and continuous operation
Pricing scale between marketplaces, physical channel, and own store, and definition of the operational model (own shipping, platform fulfillment, local 3PL).
Como o trabalho avança.
- 01Etapa
Aptitude
Assessment of product fit with marketplace in the target country.
- 02Etapa
Selection
Choice of priority platforms and entry sequence.
- 03Etapa
Setup
Account creation, listing, and optimized content.
- 04Etapa
Logistics model
Definition of direct shipping from Brazil, use of platform fulfillment, or operation with local 3PL — depends on the category.
- 05Etapa
Operation and review
Monitoring conversion, defense against third parties selling the same brand, price and content adjustments.
O que precisamos do cliente.
Trabalhos de internacionalização não avançam sem alguns pré-requisitos claros. Preferimos apontá-los antes.
- Requisito 01
IP protected in the country
Without a registered trademark, account protection and removal of unauthorized sellers are compromised.
- Requisito 02
Quality photos and technical specifications
The product page is the salesperson — generic material converts worse, regardless of price.
- Requisito 03
Decision on physical channel
It is necessary to decide how the marketplace coexists with the distributor and own store before entering.
O que é razoável esperar.
Structured digital presence where it makes sense, with consistent pricing and content. Volume depends on category, competition, seasonality, and the platform itself — no serious consultancy guarantees a minimum GMV.
Não trabalhamos com garantia de venda, prazo absoluto ou volume mínimo. Qualquer proposta comercial que fizer isso deve ser encarada com cautela.
Módulos que costumam vir antes ou depois.
Vamos conversar sobre international marketplaces?
Uma conversa inicial de triagem esclarece se este módulo faz sentido agora, se cabe modular em partes ou se um outro trabalho vem antes.