Where to enter, why, and in what order.
Analytical work to choose priority markets, entry model, and expansion sequence based on comparable criteria — not on the founder's intuition or industry trends.
Para que serve este trabalho.
Justifiably select priority countries and the entry model (direct export, distributor, e-commerce, marketplace, subsidiary). The work combines analysis of demand, barriers, competition, channel, and operational viability — not a generic list of good countries.
Para quem este módulo faz sentido.
Companies with completed diagnosis
Brands that already know how to gather operational conditions and now need to decide where and how to start.
Brands in multiple markets without focus
Companies that fulfill sporadic orders in several countries and need to concentrate effort where there is greater structured potential.
Groups entering a new line
An international portfolio already exists, but a new line requires its own market segment.
O que a empresa recebe.
Cada entregável é um artefato objetivo. Nenhum é apresentação de vendas disfarçada.
- 01
Market short-list
3 to 5 priority countries with quantitative and qualitative justification, including what we DO NOT recommend and why.
- 02
Entry model per market
Recommendation among direct export, distributor, marketplace, or hybrid model, suitable for the product and brand maturity.
- 03
Barriers map
Tariff, regulatory, cultural, and channel — with an estimate of effort and time to overcome each one.
- 04
Expansion roadmap
Plausible entry sequence with milestones and decision criteria to advance from market 1 to market 2.
Como o trabalho avança.
- 01Etapa
Portfolio segmentation
Definition of the target product/line — internationalization starts with a segment, not the entire company.
- 02Etapa
Market long-list
Initial universe based on demand, access, and affinity with the product.
- 03Etapa
Structured filtering
Application of weighted criteria: size, growth, barriers, competition, available channel.
- 04Etapa
Model design
Entry model per short-listed market, with explicit assumptions.
- 05Etapa
Roadmap and feedback
Expansion sequence, decision triggers, and executive presentation.
O que precisamos do cliente.
Trabalhos de internacionalização não avançam sem alguns pré-requisitos claros. Preferimos apontá-los antes.
- Requisito 01
Diagnosis performed
Without minimally confirmed readiness, the strategy operates in a vacuum. When there is no prior diagnosis, a mini-diagnosis is incorporated at the beginning.
- Requisito 02
Decision on product focus
A definition is needed on which line to internationalize first.
- Requisito 03
Budget and horizon
Without an idea of available investment and acceptable horizon, any roadmap remains theoretical.
O que é razoável esperar.
An informed decision on where the company will concentrate international effort, with the cost and risk of each model explicitly stated. The corresponding commercial and logistical execution is contracted in separate modules, when confirmed.
Não trabalhamos com garantia de venda, prazo absoluto ou volume mínimo. Qualquer proposta comercial que fizer isso deve ser encarada com cautela.
Módulos que costumam vir antes ou depois.
Vamos conversar sobre market entry strategy?
Uma conversa inicial de triagem esclarece se este módulo faz sentido agora, se cabe modular em partes ou se um outro trabalho vem antes.