IM.05Consulting + Execution · Commercial Developmenttemplates.internationalPage.mode.consulting+execution

From plan to first order in the chosen market.

Building an international pipeline: identification of buyers, distributors, and channels, structured approach, negotiation, and follow-up until closing — with transparency about what JD manages and what requires company decision.

Objective

What this work is for.

Transform entry strategy into a real pipeline. This is the stage where JD acts as the company's international commercial arm, with a clear methodology and defined ownership. It is not passive agency, and there is no promise of sale within a determined timeframe.

Company profile

Who this module fits.

01

Brands with a defined strategy

Companies with a chosen priority market and established pricing, ready to prospect channels.

02

Internal teams without external prospecting

Strong commercial teams in Brazil that have never operated B2B prospecting outside the country.

03

Companies in the wrong channel

Brands serving low-alignment distributors and needing to reposition the channel.

Deliverables

What the company receives.

Each deliverable is an objective artifact. None is a disguised sales pitch.

  • 01

    Commercial plan per market

    Ideal buyer persona, target universe, approach channels, and realistic contact and meeting goals.

  • 02

    Appropriate commercial materials

    Presentations, one-pagers, and technical data sheets in the language and format expected by the buyer in the target country.

  • 03

    Structured prospecting

    Approach, scheduling, and conducting technical and commercial meetings with potential partners.

  • 04

    Negotiation and closing

    Technical support during negotiation — contract, INCOTERMS, price, commercial conditions — until the formalization of the first order.

Stages

How the work progresses.

  1. 01Stage

    Setup

    Alignment of goals, authority levels, materials, and responsibilities between JD and the client's internal team.

  2. 02Stage

    Target Universe

    Mapping and qualification of potential buyers/distributors in the chosen market.

  3. 03Stage

    Approach

    Structured contact, brand presentation, and scheduling of qualified conversations.

  4. 04Stage

    Meetings and due diligence

    Technical conduct of meetings and collection of sufficient information for the client's decision.

  5. 05Stage

    Negotiation and closing

    Support during negotiation and assistance until the first shipment.

Dependencies

What we need from the client.

Internationalization work doesn't move forward without a few clear prerequisites. We prefer to point them out upfront.

  • Requirement 01

    Strategy and price ready

    Without a prioritized market and established price, prospecting lacks a basis for serious conversations with buyers.

  • Requirement 02

    Confirmed production capacity

    Gaining a client and failing to deliver is worse than not opening at all — the company needs to have the capacity for the order it seeks.

  • Requirement 03

    Agile commercial decision

    International buyers evaluate responses in days, not weeks — the company needs authority and availability to decide.

Expected result

What's reasonable to expect.

A real international commercial funnel, with clear qualification, meeting, and proposal metrics. Closing depends on product, price, timing, and buyer's decision — no serious commercial development guarantees a sale.

We don't work with sales guarantees, absolute deadlines or minimum volumes. Any commercial proposal that does should be treated with caution.

Next step

Shall we talk about commercial development?

An initial screening call clarifies whether this module makes sense now, whether it fits in parts, or whether another piece of work should come first.